Steffi Vogel Customer Card Design

Customer card design is relationship marketing!

Plastic cards are no longer merely a not noticeable part of the virtual payment system. They have become very significant marketing instruments – so important that banks, for example, have in the meantime had bank cards designed for different customer target groups. The carrier of such a card must have the feeling that he/she, as a customer, is seen. Whether you use cheque cards, credit cards, bonus cards, access or entry cards, member cards, VIP cards, event cards, voucher cards, present cards or company cards, plastic cards create a relationship to your customers and strengthen customer loyalty. With cards that are customized to their customers businesses can offer so-called added-value services or additional services for customers. Such cards offer an incentive to prefer this company with respect to the competition. Custom plastic cards often additionally have a revenue-increasing effect, especially if different cards, for example silver cards, gold cards or platinum cards are offered for achieving a certain revenue limit.  And customer cards allow a company to collect data and get to know its customers better and through this to better adapt its marketing and services to its real customers. The design of such cards plays an important role in this.

Steffi Vogel Customer Card Design offers customer target group specific design for bank cards and customer cards for your customer loyalty marketing.